Art-Direction, Graphic and Branding Development, Strategy
HikeClerb is an intersectional womens' hike club in Los Angeles founded in 2017 by Social Activist, Evelynn Escobar-Thomas. The mission of the club is to create accessible, empowering and inclusive experiences in the outdoors, bringing together trailblazing women of all shapes, colors and sizes monthly in the surrounding Greater Los Angeles area (and soon beyond…!).
My efforts working with Hikeclerb included developing new logos, subsidiary elements, fonts, colors, and brand direction for their 2020 digital launch.