A conceptual advertising campaign created for Nike Womens. Art Direction and Graphics by Stephanie Sleiman. 35mm and digital photography by Fiona Yu and Stephanie Sleiman.
This photographic campaign focuses on a narrative of a young woman on her wedding day—starting off in a more traditional attire who is then symbolic unraveled, revolutionized and empowered in her modernity. For me, the concept of this storyline hits close to home—being a first generation Arab-American female who is continuously confronted by choices that fall between where I come from and where I want to go, just as many other first-generation immigrant women face as well.