A series of print and social media advertisements for Prada's new and developing sustainability initiative, Re-Nylon. The house has introduced this project to highlight the arrival of ECONYL®,  their new recycled nylon fabric that's taken from waste product sources and converted into new materials, thus ending the need to create new nylon which pollutes the environment. Prada has set itself to use this material in all of their nylon goods by 2020.